Last updated: January 2025 · Purposeful Safaris Ltd · England & Wales
Purposeful Safaris Ltd (“we”, “us”, “our”) is a regenerative luxury safari company registered in England and Wales. Our website is www.purposefulsafaris.com.
We are the data controller for the personal information we collect about you. This Privacy Policy explains what personal data we collect, why we collect it, how we use it, and what rights you have in relation to it.
We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. If you have any questions about how we handle your data, contact us at hello@purposefulsafaris.com.
Under UK GDPR, we rely on the following lawful bases for processing your personal data:
| Purpose | Lawful basis |
|---|---|
| Responding to planning enquiries | Legitimate interests — responding to a request you initiated |
| Managing a confirmed safari booking | Performance of a contract |
| Processing payments | Performance of a contract |
| Communicating with in-country partners on your behalf | Performance of a contract |
| Sending the Field Notes newsletter | Consent — given at point of subscription |
| Analytics and website improvement | Legitimate interests — improving our service |
| Legal compliance and fraud prevention | Legal obligation / legitimate interests |
Where we rely on legitimate interests, we have assessed that our interests are not overridden by your privacy rights. Where we rely on consent, you may withdraw it at any time without affecting the lawfulness of processing before withdrawal.
We do not sell your personal data. We share it only as described below.
To operate your safari, we share relevant booking details with our guides, lodge partners and in-country operators in Kenya, Tanzania, Rwanda and Uganda. We share only what is necessary for your journey and require our partners to handle your data securely.
We use a small number of trusted third-party service providers who process data on our behalf under data processing agreements:
We may disclose your personal data where required to do so by law, by a court order, or in response to a legitimate request from a regulatory authority.
In the event of a sale, merger or transfer of our business, your personal data may be transferred to the new owner. We will notify you if this occurs and your data becomes subject to a different privacy policy.
| Data type | Retention period | Reason |
|---|---|---|
| Enquiry records (not converted to booking) | 2 years from last contact | Legitimate interest in following up on planning conversations |
| Booking and journey records | 7 years from trip completion | Legal obligation (financial and tax records) |
| Passport and sensitive travel data | 12 months after trip | Operational necessity; deleted once trip is complete and impact report sent |
| Newsletter subscriber data | Until you unsubscribe | Consent-based; deleted on unsubscribe request |
| Payment records | 7 years | Legal obligation (HMRC requirements) |
Under UK GDPR, you have the following rights in relation to your personal data:
To exercise any of these rights, write to us at hello@purposefulsafaris.com. We will respond within one calendar month. We do not charge for exercising your rights.
If you are not satisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk.
Your personal data may be transferred to and processed in countries outside the UK, specifically in Kenya, Tanzania, Rwanda and Uganda, by the in-country operators and guides who deliver your safari.
These countries do not have a UK adequacy decision. We rely on the following safeguards for these transfers:
For questions about these transfers, contact us at hello@purposefulsafaris.com.
We use a small number of cookies. Our primary analytics tool is Cloudflare Web Analytics, which is cookieless and does not track individual users across websites or sessions. We do not use advertising cookies or sell data to advertisers.
| Type | Description | Provider |
|---|---|---|
| Essential | Required for the website to function — including the enquiry form CSRF protection token and session management. | Purposeful Safaris |
| Functionality | Remember your preferences if you return to the site (e.g. newsletter subscription state). | Purposeful Safaris |
| Analytics | Privacy-preserving, cookieless analytics to understand site usage. No individual user tracking. | Cloudflare Web Analytics |
We do not use Google Analytics or any other analytics provider that tracks individual users or sets persistent tracking cookies.
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. These include:
No method of electronic transmission or storage is completely secure. While we work hard to protect your data, we cannot guarantee its absolute security. In the event of a data breach that is likely to result in risk to your rights and freedoms, we will notify you and the ICO as required by UK GDPR.
We may update this Privacy Policy from time to time. When we do, we will update the “last updated” date at the top of this page. If we make material changes that affect how we use your personal data, we will notify you by email if we hold your email address, or by a prominent notice on our website.
We encourage you to review this policy periodically.
For any questions about this Privacy Policy, to exercise your data rights, or to raise a concern about how we have handled your data:
Email: hello@purposefulsafaris.com
Subject line: Privacy enquiry
Response time: We aim to respond within five working days and will always respond within one calendar month as required by UK GDPR.
If you are not satisfied with our response, you have the right to complain to the ICO at ico.org.uk or by phone on 0303 123 1113.
Journeys
Explore
